10 percent off all items. The Exchange Online Store and Medals of America Veteran and Service Member Medals are proud to offer military medals, ribbons, challenge coins, accessories, gifts and gift cards. Their mission is simple: "We want every Veteran and Service person to display the medals our grateful Nation awarded them. Anything we can do to have all the great Americans who served their country in the Military Forces display their awards will enrich future generations by these symbols of Duty, Honor and Country."