LG is celebrating a decade of brilliance that shows no sign of stopping. LG OLED's iconic self-lit pixels shine up to 20% brighter with the Light Boosting Algorithm, Light Control Architecture and other improvements driven by LG's exclusive, next-gen α9 processor.

Marvel at beautiful quality and performance you can only get from LG OLED. The α9 Gen 6 processor is exclusive to LG OLED and powers the C3's incredible native 120Hz refresh rate, Brightness Booster and the intelligence behind an unforgettable watching experience.

LG OLED's exclusive α9 Gen 6 processor uses AI to detect what you're watching and automatically sharpen and upscale the picture quality to 4K resolution* and virtual surround sound. Get rich, accurate colors in bright or dark scenes with 100% color volume.

OLED Dynamic Tone Mapping Pro refines images within the frame. That means it emphasizes contrast in low-gradation areas (solid or dark areas of an image), brightens mid-tone areas and adds expressive detail to high gradation areas.

See images that naturally draw your eye in even richer detail with OLED's HDR Expression Enhancer. This technology tone-maps specific images for incredible sharpness.

Enjoy gaming with the blazing-fast 0.1 ms response rate, and NVIDIA G-Sync compatibility, AMD FreeSync Premium and VRR support for smoother, clearer picture. Whether you game on consoles or on the cloud, Game Dashboard and Game Optimizer put all the controls in easy reach.

Experience sound that moves you with the C3's built-in audio upgrades. Feel like you're at the movies with Dolby Atmos's room-filling sound. AI virtually mixes sound to create surround speaker audio for remastered clarity.

Enjoy your favorite content including fitness, sports, entertainment and more. With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for. Get instant access to over 300 free channels with LG Channels.** Model: OLED65C3PUA.

*Image quality of upscaled content will vary based on the source resolution
**Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change.

Self-lit pixels shine up to 20% brighter with Brightness Booster

α9 Gen 6 processor exclusive to LG OLED and powers G3's native 120Hz refresh rate

Dynamic Tone Mapping Pro refines images within the frame

0.1 ms response rate, NVIDIA G-Sync compatibility, AMD FreeSync Premium and VRR support

Dolby Atmos sound